Survey backend, frontend and data devs to develop 5 new metrics. If youre more of a visual learner check out this vlog on writing effective OKRs! Offer a positive onboarding experience for remote employees, Implement detailed product testing for every major launch, Build and lead a world-class product team, Increase product learning across the organization, Create an Awards promotion preparation strategy, Define clear policies for task completion, Improve cross-functional meetings and processes, Increase hiring and training activities. This is how we will know if the angle we chose and the pitch we present are the right ones to spark interest. When appropriately used, teams can meet todays goals while progressing for tomorrows challenges. Get more stuff done without losing sleep. Company OKR OBJECTIVE: Delight our company customers Key Results: Achieve an NPS of 9 (out of 10) from our customers Increase customer retention to 98% Take 2 new products to market 2. The OKRs methodology is a system for setting, cascading and communicating goals throughout your company. Here are some examples of what OKR examples for information technology you could set. It doesnt mean, however, that finance teams shouldnt have OKRs. Engineering OKR examples 7. Improve performance of design team. An OKR best practice is to start with top corporate objectives which are then cascaded to department or team OKRs. Key result one: Record $25,000 in sales during the launch month of a new product. Pick the final 3 candidates for the new HR role. Moreover, project managers successfully use OKRs to improve their internal processes and create a habit of continuous . People, resources, and schedules are rearranged to ensure they get done. Key Result 3. It can be intimidating to implement a goal-setting system like OKRs. Several top companies like Netflix, Google, Adobe, etc., have achieved amazing successes with the implementation of OKR software. People dont seem to know how to work together effectively and they tend to avoid team meetings and dont ever take a proactive approach to solve problems. For example, one of your digital marketing OKRs may be to improve social media engagement and traffic. They're things that are not easy to achieve. Lets imagine that you run an HR team in a company with a lot of issues in cross-functional communication. This is even more true of research, operations, QA, and support. OBJECTIVE: Launch the new monthly newsletter successfully. KR3: Expand the audience base from 5,00 to 8,00 in the quarter. Break down the 5 steps for writing good OKRs in a Marketing team. Replace old tools and software with advanced . Action-oriented and concrete Few in number, think 5 or less Some examples of objectives: Increase international customer base Increase recurring revenue Scale system performance Foster a more inclusive company culture Improve cross-team communication "OKRs are really ambitious. Try Weekdone OKR Tool Engineering OKRs for Quality Assurance Improve the quality of our releases Project managers are great at writing project plan which in turn help them to write Project Management OKRs. OKR Examples. According to the Scrum Alliance definition, Scrum is an Agile framework meant to help teams tackle complex projects, such as software development projects. Need a simple and free tool for your team to track OKRs? Have an excel-based project tracking tool for all projects that were started or completed this quarter. Bonus: See how Spekit uses ClickUp to track quarterly OKRs! Increase brand awareness in market by 20%. CRO OKR examples. Key Results. If that doesnt help, we will keep looking for solutions to improve the quality of communication. Key Result 2. However, they might not directly contribute to your company's sales goals. Why is it bad: there is no active verb and no what are we trying to achieve statement. 2. Sales teams are considerably more data-driven than any other team in a company. When we were fixing the issues with reports in Google Analytics, we also noticed that our blog has a low visitor-to-signup conversion rate. (If everyone answers differently, this means the objective is not aligning). 0 Hour(s) 18 Hour(s) 12 Hour(s) 7%. You might figure out that focusing on improvement areas is a good choice. Develop a communication plan and introduce the structure to customers during the first meeting, A/B test different messaging to see what works for our customers. OKR Examples for Training #5. When the Key Results are clear and focused its easier to prioritize the Initiatives for HR team: So this is what a finalized HR OKR would look like: 14 day free trial for unlimited users invite your team & get started with our sample OKRs. OBJECTIVE: sell $200k in bookings Key results: Win 500 deals worth $10 to 15k each; Conduct 10 demos, with $2k bookings each; Qualify 100 leads, with $500 bookings; OBJECTIVE: grow our business Key results: Grow revenue to $10m; Increase customer satisfaction . If youre trying to help your team focus on the most important work, automate progress reporting, and get to the goal faster, check outClickUp. Better relationship means more communication. When written out, Syracuse's OKR looks like this: o Achieve fiscal sustainability. Do we need to try something that we havent tried before? An OKR is a popular management strategy that defines objectives and tracks results. Decent Objective: Improve our digital presence to attract younger audiences. Key Result: Increase avg. OKR initiatives are very individual and are hard to generalize across organizations and even teams. There are 4 key reasons OKR users find success Common Language: Translating long-term strategies into actionable quarterly focus. A3: We should organize a payment confirmation process that requires no more than 3 parties involved. Try Weekdone OKR Tool Company Customer Service Design Finance HR Marketing Product Project Management Sales Tech OKR Software for SMBs Easily synchronize activities that drive your OKRs forward. Key Result 2: Ensure with marketing team conducts at least 30 customer development interviews Key Result 3: Review 10 usage videos and summarise it internally Objective - Improve Our Testing Procedures Key Result 1: Implement test driven development in 3 new development teams Key Result 2: Increase unit test coverage to 75% of code 5 0 3. ), Youve most likely seen this OKR formula: . Key result 1: Build personalized development frameworks for employees. Instead of a cascading approach, the process isbi-directional theOKR setting processincludes everyone in the company! SEO (Search Engine Optimization) OKR examples Objective: Increase SEO ranking Key results: - Increase domain authority (DA) from 50 to 70 - Increase the number of backlinks from 1,000 to 2,000 - Increase monthly organic traffic from 30,000 to 60,000 - Keep the visitor to lead (organic) conversion rate at 3% Objective: Improve website engagement Try the OKR writing assistant to test the quality of your Objectives and Key Results. However, you may visit "Cookie Settings" to provide a controlled consent. Look at your data, and understand which metrics are performing well and which ones might need attention. This category only includes cookies that ensures basic functionalities and security features of the website. What is this feedback supposed to solve? With real-world examples from our OKR experts. 1. A trick to help differentiate a key result and task is to remember: Now we know the distinction between an objective, key result, and task, lets dive into the writing tips! All due to a non-descriptive expense name in the invoices. Here, the top management and everyone else relate their objectives andkey resultstogetherto make a cohesive plan. Even if you are confident in the solution, dont assume that its the best one. Q4-2021 Unplanned Change Requests. It helps create alignment and engagement around measurable goals. When looking to set OKRs (objectives and key results), it's understandable to want examples to spark inspirationor at least compare with others to see if you're stretching enough.For how to write OKRs, the actual formula is simple: Objectives are goals and intents, while Key Results are time-bound and measurable milestones under these goals and intents. Key result two: Close an upsell or recurring deal with 10% of the existing customer base. Another area of improvement could be collaboration between the CS (customer success) team and the Development one. Reduce the ratio of disputed invoices to total invoices from 21% to 10%. When viewing a task, youll know if its been attached to a Target. Hire a Diverse, High Performing Team. The key result aspect of a team OKR is where you get into the details, breaking down that big hairy objective into more tangible, realistic, measurable results. Key Results. #1. Lets explore an OKR example for the finance team where company A has an overarching Objective Improve cross-team collaboration. KR1 Hire 10 new employees for the Analytics team. Currently, we do not push enough for a second meeting and we need to work on that. Sara, the CEO of Company X, decides that she will "own" this OKR, since she has the most experience working with venture capital (VC) firms. OKR is an acronym for objectives and key results. Decent Objective: Expand our services to offer more value to enterprise clients. Objective 1: Achieve record revenues to increase business profits for our growth. Those ideas, projects, or plans are called Initiatives. Which makes them better prepared to draft their Objectives and Key Results but also unexpectedly confused about the value of the OKR methodology. It could be even a good idea to create a leaderboard for team managers who bring documents on time! 2. Based on these conclusions, we can write our quarterly Objective: While setting Key Results, think if there are any problematic things related to your Objective. If you plan to stay ahead of the competition, your team must have the most straightforward direction, resources, and metrics. Focusing on outcomes (as opposed to to-do lists) is a productivity life-hack and the greatest advantage of the OKR methodology. Let's look at another example of OKRs. Create helpful and informative blog articles, Optimize every blog posts SEO (Search Engine Optimization), Implement company-wide creative requests process, Create a Creative Learning Wiki as a single source of truth for all creative team members, Enhance the capabilities and training of the Customer Sucess team members, Assist our customers as an inside voice to guarantee that their input drives company outcomes, Provide the team with the support needed to succeed and achieve company-wide goals, Create a set standard for training to promote career development and growth, Efficient monitoring of Support consistency with performance measures, Maximize the efficiency of the support team to respond to customers with urgency and optimism 24/7/365, Reduce the number of Customer-Reported bug tasks after major launches, Implement Agile management across the engineering team, Improve the response rate for critical bugs in testing, Host a successful in-person industry conference in [year], Grow and align the entire organization through monthly company meetings. But after the release, it's best to focus on the most critical metrics of your product. But opting out of some of these cookies may have an effect on your browsing experience. You can think of these as quarterly OKR examples. Here are OKR examples for various departments: Because OKRs are used to align all teams with an organizations top goals, your entire companys OKRs are only as effective as the ones you set at the very top. However, to really succeed with the OKR methodology, youll want to spend time in the drafting stage discussing challenges and learnings in order to understand improvement opportunities. Here is a list of OKR Software on SaaSworthy, that your team could explore while setting up OKRs for Product Development. Where do we start? kr3 Spend 95% of grant dollars for grants from prior fiscal years. But first, let's start with a quick guide to using OKR examples. Achieving this OKR is far from easy and requires way . The outcome you want to achieve is creating trust and tolerance, and the only thing you can measure is a willingness to participate in weekly meetings. Achievable - don't bite over too much. Your hypothesis is that by growing good reviews and active commenting, you can make your voice heard and showcase your expertise to potential new clients. OKR Examples For Marketing Team Objective 1: Bringing new leads to the website Key result 1: Increase the monthly visitors to the website from 12,000 to 20,000 Key result 2: Decrease home page bounce rate from 65% to 40% Key result 3: Increase direct response score from 45 to 70 Objective 2: Achieve record acquisition metrics Present research findings on interesting OKR themes to write about. To move the needle on this Key Result, the team might create a presentation about handling receipts, bills, invoices, and similar forms of primary documentation, to make sure that everyone else understands the process. So, in the team discussion, it became obvious that team managers are struggling when submitting payment requests to the financial department, and its not clear to them how invoices and receipts should be handled. Setting OKRs may seem simple: you come up with an inspiring Objective, write measurable Key Results and start executing right away. Remember, your employees deal with loads of information every day. Key Results: Create the content strategy and the topics for the next 4 months. These 20 examples should spark your growth team's interest in working with the OKR methodology. Best OKR Examples for Administration Administrative OKR Examples Administrative OKRs are the engine for any business. Individual OKR examples Objective: Shock my boss with productivity Key results: Increase weekly production by 15% Implement email organizational system Delegate 50% of administrative tasks to administrative team Objective: Contribute meaningfully to the company Key results: Respond to bi-monthly employee surveys Launch charitable giving campaign Design a draft and get approval from client Q2 FY 2017-18. OKR Examples for Recruitment #4. OKRs bring a proactive, goal-centered focus to the customer success team, helping drive outcomes ahead of the ever-shifting demands of the customer. So your Team Objectives should be connected to a bigger picture and focused exclusively on the things that could have the biggest impact right now, and everything else should wait. Readers who are already familiar with the basics can safely skip part 1 and proceed directly with part 2. OKR Examples for Employee Engagement #2. Butwhydo they use it? Secondly, the finance team needs to make sure that team managers are capable of delivering primary documentation on time. OBJECTIVE: Generate new bookings pipeline, OBJECTIVE: Recruit World-Class A-Players for Our Sales Team, OBJECTIVE: Develop Our Reps into the Best Sales Team in the Industry, OBJECTIVE: Grow Our Sales in the Central region, OBJECTIVE: Improve Sales in South America, OBJECTIVE: Implement SDR social selling process, OBJECTIVE: Grow Our Upsell and Cross-sell, OBJECTIVE: Enable Our Sales to Be More Successful, OBJECTIVE: Improve our Sales Analytics Process, OBJECTIVE: Grow Sales Through our Channel Partner, OBJECTIVE: Create an Exceptional Corporate Culture / Delight Our Employees, OBJECTIVE: Improve Our Employee Retention, OBJECTIVE: Improve Our Employee Engagement and Satisfaction Score, OBJECTIVE: Make All of Our Managers More Effective and Successful, OBJECTIVE: Complete Our Employee Reviews Efficiently and on Time, OBJECTIVE: Transition to Ongoing Performance Management, OBJECTIVE: Launch the New Product Architecture, OBJECTIVE: Build a World-Class Engineering Team, OBJECTIVE: Drive Quality for Features in Our New Release, OBJECTIVE: Improve the Email Delivery Architecture, OBJECTIVE: Launch a high-quality Product Beta, OBJECTIVE: Launch the New Product Successfully, OBJECTIVE: Be Proactive with Customer Success, OBJECTIVE: Deliver a World-Class Customer Support Experience, OBJECTIVE: Ensure Customer Support is a High-Performance Team, OBJECTIVE: Implement a Scalable Customer Support Process, OBJECTIVE: Track All Critical Support Metrics, OBJECTIVE: Improve our Annual Budgeting Process, OBJECTIVE: Improve our Financial Reporting Process, OBJECTIVE: Improve our IT and Infrastructure, Win 1,000 deals worth $10M in bookings by 12/31/17, Generate 50,000 marketing qualified leads, Reduce churn to <5% annually through customer success, Roll out a continuous two-way feedback loop via weekly surveys, Maintain an average employee satisfaction score of 8 or higher, Create & launch new mentorship program by the end of Q3, Develop 15 customer case studies by 4/30/17, Secure an award at an industry conference, Hit company global sales target of $100 Million in Sales, Achieve 100% year-to-year sales growth in the EMEA geography, Increase the company average deal size by 30% (with upsells), Reduce churn to less than 5% annually (via Customer Success), Interview 20 customers per month and get feedback, Launch an ongoing 2-way closed-loop feedback process, Achieve a weekly Employee Satisfaction / Pulse Score of 8+, Celebrate small wins and any type of progress every single week, CEO and SVPs to launch a monthly all-hands Town Hall and open Q&A meeting, Win a Best Product of the Year award at the industry conference, Generate Net-New Unique leads via Account-Based Marketing, Improve our new marketing automation process, Reduce the Customer Acquisition Costs by 20% in Q3, Build a new top-down and bottom-up Excel model to analyze the ROI, Document and implement the new ABM process, Do 2 weekly alignment meetings with the SDR team, Do 1 weekly alignment meeting with SDR team managers, Generate 20% of closed-won sales via ABM efforts in Q4, Improve conversions on Landing Pages by 10% in Q2, Get 10 new inbound links from relevant websites, Improve our internal on-page optimization, Finalize and launch 1 newsletter per month, Have 30 media calls/meetings by end of Q1, Have 15 calls/meetings with key industry influencers, Secure 2 speaking spots at the Annual Industry conference, Do 2 analyst calls - provide the new product launch update, Create a Customer Community Strategy based on best practices, Publish 60 articles during the quarter and get 6,000+ page visits, Get 30% of our customers to participate in the community, Reach out to 12 industry experts and thought leaders in Q1, Interview them and publish the interview articles on our community site, Research and publish the Industry Report & Infographics for the community, Finish all the new product website updates, Work with PR to provide technical product specs, Give an exclusive pre-launch update to customers and partners, Finalize product datasheets, feature briefs and sales enablement info, Publish 5 new partner-focused whitepapers by Q1, Launch 7 webinars to educate our partners, Do a 5-city Lunch & Learn event for partners, Keep pipeline above 5x of quota to ensure a 20% Win Rate, Hire 5 new Sales Managers by the end of January, Maintain a 4:1 onsite "Interview Offer" ratio, Ensure we do regular sales coaching every week, Bring in the new sales training company to improve our training, Do regular monthly anonymous surveys of SDRs and AEs and get their feedback, Develop relationships with 50 new targets or named accounts, Onboard 10 new resellers that focus on the Central region, Offer extra kicker to AEs to achieve 120% focusing on the Central region, Implement a new sales training program for our South American team, Receive 5-star reviews from our customers who will serve as references, Bring in $50,000 in bookings by end of Q3, Increase upsell and cross-sell revenue by 40%, Have regular weekly alignment meetings with Customer Success, Ensure we update our new sales technology stack, Implement the new process for measuring Outbound vs. Inbound, Revise all the email sequences and upload it into the new sales messaging tool, Update the CRM based on the new sales pipeline review process, Help the VP of Sales with the new data to finalize the new compensation plan, Implement a sales analytics and Business Intelligence platform, Set up sales cycle and average deal size triggers to email our VP of Sales, Review Sales Activity metrics and send a weekly summary to the team, Review Sales Pipeline metrics and send a weekly summary to the team, Review retrospective Sales Results metrics and send a weekly summary to the team, Recruit 30 new channel partners in Eastern, Central and Western geographies, Finalize the new 20% channel sales promotion for Q3, Implement the new channel partner website section, Improve the channel partner onboarding process and documents, Create clarity of all departments and teams via clear OKR goals, Celebrate "small wins" and any type of progress every single week, CEO and SVPs to launch a monthly Town Hall with Open Q&A, Improve our 2-way closed-loop feedback and ongoing performance management process, Improve our employee engagement score and employee satisfaction to 8 or above, Survey employees monthly on how to make our company an even better place to work, Assess if we are paying salaries and benefits at market rates, Offer our employees a $500 reward for referrals of A-Players whom we hire, Hire 25 new employees this quarter for the 5 requesting departments, Survey interviewees after each interview process and get feedback, Ensure every manager company-wide is doing an ongoing, 2-way feedback loop, Survey employees using a Pulse (Employee Satisfaction Index) weekly, Ensure we are setting clarity of work with goals to boost engagement, Provide consistent training to managers on how to manage effectively, Ensure every manager is doing regular 1-on-1 meetings with 2-way feedback, Do monthly anonymous employee surveys to get feedback on managerial effectiveness, Survey our employees on how they like our new ongoing performance process, Collect all performance review notes from our 30 front-line managers, Announce the transition from the outdated annual performance review process, Implement the ongoing 2-way closed-loop feedback with lite check-ins, Announce new annual reviews to serve as a summary for the ongoing process, Have engineering team contribute X story points, Upgrade our database and complete data migration, Offer a $500 reward for referrals to A-Players, Hire 5 referred engineers with exceptional references by end of Q2, Maintain a 4:1 onsite "Interview Hire" ratio, Implement the new QA automation tool and process, Ensure no more than 1 critical bug reported in Q3, Ship the new architecture docs to all internal teams, Conduct 30 customer development interviews, Review 10 usage videos via UserTesting.com and summarize it internally, Do 2 training sessions on the new product for Marketing and Sales teams, Help Product Marketing by reviewing their technical spec documents, Interview 50 prospective customers and get their initial feedback, Get usability score above 8/10 on UX mockups from 20 prospective customers, Specify 5 elements in UX mockups to increase product's usage engagement, Get internal feedback score of 10/10 from the sales team, Be proactive in assessing our drops in account usage or at-risk usage, Apply Best Practices to ensure we have NPS score of 8 and above, Implement a Customer Success platform to track customer health, Reach out to customers who appear to be at-risk, Achieve a CSAT of 90%+ for all Tier-1 tickets, Resolve 95% of Tier-2 support tickets in under 24 hours, Each support rep to maintain a personal CSAT of 95% or more, Maintain a weekly Support group ESI/Pulse score of 8 or greater, Finalize resource allocation with the VP of Support, Promote 2 customer support reps to managers, Implement our new customer support platform, Updated 30 "How-To" articles on the Knowledge Base, Track and report on Number of New Tickets to Resolved Tickets, Track and report on Average Resolution Time, Track and report on Top 10 Customers by Active Tickets, Have a meeting with every VP about the new process, Review everyone's budget proposals before mid-Q3, Implement the cloud-based version of QuickBooks, Ensure we close our financials within 2 weeks of a quarter, Implement the new cloud backup system and process, Improve internal IT satisfaction and response time. 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