But it wont help you write fun and creative product descriptions. Instead look to descriptive words that offer the details that build up to "excellent" and "superior", such as "elegant" or "durable", depending on the type of product. Just like with your ideal customer, specifics are best. Think about what problem your clothes might solve. We get itwriting a clever, enticing description for each of your clothing products and accessories seems a lot of work. Enticing clothing descriptions seal the deal when it comes to online shopping. Are there certain phrases she uses? Closure (zippers, elastic cords, buttons, snap hooks, metal slide buckles, elastic, hooks, fashion chains, sequin trim, etc. I'll be highlighting 11 best ecommerce product description examples that will significantly change your sales numbers. 5. The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Designed for the jet-setter in mind, our shirt is the ideal blend of comfort and style. With clever and concise product descriptions, you can persuade a casual visitor to buy right there and then. A meta description is a short summary, usually a character count of 160 or less, that is shown in the search results and gives a searcher an idea of what your page content is about. Fighting for a promotion at work? Great clothing descriptions should be written for your ideal customer. Buy that long, flowy maxi dress for your upcoming Hawaii trip. Google Ads Cost Per Lead Has Increased for 91% of Industries YoY. Another technique is to tell a story. If you have eCommerce store carrying apparel or clothing items, that requires compelling fashion descriptions written for each item, arm your sales and marketing team with skilfully written descriptions by proficient copywriters at VerticalWriting. An easy-on-the-eyes layout puts the emphasis on your unique designs and exclusive products, and Wix Stores lets you manage your inventory and sell to online . Paint a picture for your customers. Saying "the best Nike products selected just for you" makes users feel unique and special; And of course, the keywords " free shipping " - always a great way to grab your attention! Inter4views with fashion experts and designers. 1. Promote Your Clothing Website. Or strolling along the beach and feeling glamorous in a long dress. With our products, we want our clients to use them for many years . Type or finish of the fabric, if applicable viz., print/woven (stripes and plaids), jacquard weaving, velvet, etc. Write powerful product descriptions quickly with this easy to follow template and fill in the blank options to ensure you convert visitors into customers. Through their sales copy, our seasoned copywriters judiciously scrutinize the usages and benefits of your clothing merchandise and analyse the needs and desires of your targeted buyer to first warm them up and subsequently, convert their open-to-buy attitude into a sales deal. Through words, you must convey the feel, fit and experience of wearing that pleated chiffon maxi skirt. Pure Gold (High quality, expensive clothing) Watch this Space (New arrivals appear frequently) Fab and Funky. This result from Hello Fresh, which ranks for the same search term (recipe box subscription), takes a different approach with short, punchy phrases broken up by check box emoji, making it visually impactful. At the same time, it incorporates a value add, informing the searcher that they can save up to 60%. A sharp, tailored blazer turns you into a warrior at your next big meeting. Think of strong characters that you love. I get specific about the type of customer my brand is aimed at, it makes writing a description so much easier. What is the digital shelf? (There were no iPhones to keep you occupied back then.) Maybe shes her cool aunt who travels the world. We strive to connect with the people that are the pulse of urban culture. Funny Clothing Boutique Instagram Bios. The generally recommended lower length limit for meta descriptions is 50 characters, so you should be aiming for a length of between 50 and 156 characters. PLUS you'll get a free download of my Product Stories Checklist. Want to see some high-converting clothing descriptions in action? Last Updated on June 5, 2021 by admin. Note there wont be a change in your search ranking Google confirmed in 2009 that meta descriptions are not an SEO ranking factor, but they do affect whether searchers will click through to your page which is the other half of the battle. Visualize her in your mind. Among a sea of competing webpages, it calls out to them and says, "This is the page you're looking for.". They will be the ones to seek you out and hit that add to cart button on your store. Styling of the product (A-line, pea coat, ethnic, etc.). Your email address will not be published. Like Complex it uses the sidebar to give its followers the option to engage with on its other social channels as well - giving it a microsite feel. . Think of them as the good old-fashioned sales pitch. Strategically combining the promotional and informational features of your clothing with SEO perspective -employing highly-volume and relevant keywords, our expert eCommerce content writers through their affluent language and elaborate understanding of your product help you rank high on Google, and consequently earn better returns. Our writers can create engaging descriptions for your clothing products with your target audiences possible queries and keywords in mind. With a silky fabric and elegant, airy fit, our sleepwear gives you space to breathe. If youre not sure if you have a brand voice, or have no idea what Im talking about. If theres no meta description set for a page, search engines such as Google or Bing will typically generate one from the page content. Theres no denying, its a powerful piece of clothing enough to make anyone feel ready to change the world. Count on our writers to help you build better brand recognition. Stunning product photos dont sell on their own. Youd rather spend your precious hours talking to your suppliers, meeting your team, or curating a new collection. Make sure the copy has a lot of white space. Writing a clothing business description is not as hard as you think once you know the right steps to take. So, if you only bear desktop in mind when writing meta descriptions, youre likely to be losing out on mobile, which is responsible for more search queries than desktop in many regions around the world. Store Description. That, alone, can generate high-quality traffic or more visitors to your e-commerce website. Well-written product descriptions for clothing can persuade shoppers to purchase. Such quality content can stand apart from others and act as a magnet for shoppers online. Create product names that are short, attractive, and simple to grasp. However, the better your meta description and the more suited it is to the types of queries that might lead a searcher to that page, the more likely it is that your own text will display. They consider this content to be plagiarized and view your website as low quality. Our specialized e-commerce content writing services for fashion product descriptions will help: Generate more traffic to your website. So, thats the theory on how to write a good meta description but what does it look like in practice? There are plenty of ways you can improve your ecommerce conversion rate. Who does she follow on Instagram for inspiration? Are there any questions that regularly come up with this item? And when you feel good you can do good for others around you. As such, we have become one of the most popular clothing brands in Germany due to our simplistic style and quality clothing. Then, list the specifics of these elastic waistbands and other crucial details of your leggings in a scannable bullet format. Describe the fabric or material so well your customer can feel it. Men's Tshirts. Here, Ill explain how to put that into practice, using five key steps. Our SEO Best Practice Guide report bundle contains a wealth of additional practical tips and expert advice on optimising for search. Compared to the previous meta description from TK Maxx, this search result from Next for Mens formalwear is a little more bland, but it still manages to get the key points in within the meta description length limits: formalwear essentials, including suits, shoes and shirts, and with next day delivery and free returns. You won't find our products plastered with our logo . Clothing brands, e-commerce stores and fashion designers. In the first two words, it appeals to travel lovers who might be searching for inspiration, before going on to outline concisely what the brand has to offer them. This is the place to use jargon and specifics. Lacoste is the second fashion brand in this collection that offers a Facebook shop and as with Threadless takes you to their ecommerce website for the actual product buying process. Help your customer envision your product in her wardrobe by providing some styling tips. It makes it that much easier when you sit down to write. Each product description is written by a talented e-commerce writer. And if you dont have a meta description set, sometimes totally inappropriate text can get pulled in like a cookie consent pop-up (Ive seen it happen). Which means its far better to have one than to not. Focus on Your Target Audience. However links are still the fuel that drives Googles algorithm, so building and maintaining a strong, clean link profile is central to the SEOs job description. For technical specifics, use bullet points. This is where EcomContent comes in. But the choice of what we wear lies in how we feel while wearing it. Youll only see endless returns if you sell something as buttery soft when it feels like sandpaper. However, that doesnt mean the answer is to write a very short meta description, because then youll be giving the searcher very little to go on as to why your page satisfies their search query. Buy Onesies Brand baby-girls 8-pack Short Sleeve Mix & Match Bodysuits and other Bodysuits at Amazon.com. Description: Your collection of stylish, high-quality apparel will have a website to match with this fashion-centric template. In this blog post, Im going to teach you how to write clothing descriptions that sell. At Brighton SEO last week Paul Madden from Manual Link Building detailed the steps that search marketers can take to identify bad links. That means you wont show up anywhere near the top of search results and youll be losing out on new customers. Here are 33 examples of well-written meta descriptions from a variety of brands and companies, with some analysis as to why theyre effective. This is just an exercise to get the words flowing and give your writing focus. A/B test copy and get personal on those pages. More . The key thing to bear in mind about meta descriptions is that youve only got a certain amount of space to work with. A great starting point is thinking in terms of your customer. This result from Lonely Planet, which ranks for the search term travel inspiration, does a great job of both satisfying the search query and selling the brand. Optimizing your website with keywords that your target audience will likely type on Google can make your online clothing shop visible. Our superior comfort puts you on the right track for incredible sleep. if you're selling items like cosmetics, clothing or food. After youve painted a picture of your item with words, you can add the details with bullet points. Great fashion product descriptions use a distinctive brand voice and tell a story. How can you ensure that every person who searches for a product like yours lands in your shop? Be sure to use your distinctive brand voice, evoke emotion and tell a story. Product descriptions should also allow the shoppers to tap into how the items may make them feel. It has some fun turns of phrase that give the description character Look sharp and for a steal, while also conveying the brands differentiator: it offers smart clothing from big name brands at affordable prices. Brainstorm a few words or phrases that feel like the essence of your brand. The sitelinks that appear beneath it also entice searchers to click on a more specific page. But you also want to keep your customers engaged and write an on-brand product description that leaves a warm, fuzzy, and lasting impression. This meta description from Gousto, which ranks for the term recipe box subscription, sets out the brands USP up front (answering the Why us?) before going on to expand on what the brand offers with its subscription boxes, finally ending with a call-to-action. Though the introduction of new engagement metrics is exciting, focusing on foundation metrics (available to retailers for years) still make big a impact on conversion rates. Everything from the logo to the store environment is refreshed to appeal to modern consumers, making Urban Outfitters one of the best brand guidelines examples to follow if you're interested in staying hip and relevant. Our writers are trained and experienced in crafting content with technical SEO in mind. This allows customers to imagine themselves improved by your clothing. Is she an older, trusted friend? Emphasize that your packaging is a part of the product and the experience with a brand. The more versatile your piece, the more value for your customer. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search results. 5. Mom promised you a treat if you behaved. This is another description that focuses on how the clothing will make you feel. Stop missing out on thousands of buyers online. It can be hard to stay consistent with your branding when writing hundreds of product descriptions for your shop. Here are a few live "About" pages to check out in terms of excellent formatting, storytelling, and brand essence (we won't paste screenshots here so that you can explore them more in depth): Mailchimp : Mailchimp's About page leads with a brief summary of their organization before delving into their history, culture, and what's . Google Marketing Platform. Instead of listing the benefits of your product, let them know how it will help them specifically. When youre selling clothes what youre really selling is emotion. You'll look classy and organized, without trying too hard. Our evening dress description speaks to how clothing can make you feel. Or, at the very least, these texts will help shoppers get more familiar with your brand and products.That way, the next time they need or want new ski pants or tank tops, they will remember you. With our subtle and persuasive descriptions, we support you in accomplishing a number of critical tasks, viz. Recent Articles. The way you look at our display window is a little more fascinating than the way you look at your lover. I recently caught up with Andrea to find out more about her role. Lacoste. This blazer will make you feel like a warrior in your next meeting. Fashion From Beyond. To keep our customers in style we post new arrivals daily, as well as offer stylist picks to help any indecisive shoppers. Ensure lot of white space within the copy. Get clever fashion product descriptions in three easy steps: Place your content order here on our website. Not satisfied with the content? The stark contrast of a sleek, black toe and white upper allows this shoe to be worn with almost anything from the office and beyond. See if you can spot some of these techniques in the following fashion product descriptions. Think about what your customer struggles with. Now take one or two of these ideas and visualize a real human. You want your website to be an authority in your niche. One such series of foundation metrics is the analysis of site search, understanding what people are typing into your websites search box and their behaviour afterwards. Use bullet points for technical specifications. Required fields are marked *, I am indeed impressed with VerticalWriting and most willingly recommend this team to any enterprise that requires captivating content their writing was brilliant in every way., E: info@verticalwriting.com | T: + 91-9910106665. e-commerce content writing services for fashion product descriptions. Launched in 2012, Impressions Online Boutique offers a wide range of apparel to fit any woman's unique sense of style. Emphasizing your shape in all the right places, with our sleepwear, you dont have to sacrifice style for comfort to us, its the same thing. Thats totally cool. But it should also serve as a warning creating quality product descriptions takes time. If you dont already have an established brand voice, now is a great time to start nailing one down. They may go by different labelsAbout, Story, Missionbut these types of pages generally serve the same key purpose: to be the page for a brand to say, "This is who we . 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More traffic to your e-commerce website well as offer stylist picks to help you write fun and creative descriptions! Wear lies in how we feel while wearing it visitor to buy right there and then. ) hit add! Ideas and visualize a real human the shoppers to purchase keep you occupied back.! Can you ensure that every person who searches for a product like yours lands in your big... To buy right there and then. ) them as the good old-fashioned sales.. Far better to have one than to not to tap into how the items may make feel... To help you build better brand recognition item with words, you must convey the,! Website to Match with this easy to follow template and fill in the following product! Quality product descriptions for your ideal customer audiences possible queries and keywords in mind meta.
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