Many brands will use influencers to introduce their products to newer audiences. 1. TikTok Ads Manager. 2022 Looka Inc. Privacy / Terms / Site Map. Brands who want similar results on TikTok don't have to wait until a creator inadvertently thrusts them into the spotlight. These resources will make your search easier. Weve got you covered! Cosmetics started a campaign called eyes.lips.face.safe to raise awareness of preventative measures that everyone can take to stop the spread of COVID-19. Sharing new finds is an effective way to humanize your brand, can help diversify your content, and will bring viewers back for more. For brands looking to take their TikTok efforts to the next level, we highly recommend adding TikTok advertising to your marketing stack. But we might be feeling like we are not sure how we can accomplish these goals. So, employ the identical strategy as you do on Google: Uncover keywords users use and create content to answer those queries. Check out how card maker Angel + Hare takes us along her weekend morning routine: The video is short and simple and adds a personal touch by inviting us into her studio. There are currently three key options for brands looking to utilize TikTok for promotion: Create your brands' own channel and upload videos relevant to your business Utilize influencers to open your content to a much broader (but well-targeted) audience Feeling nervous about sharing unpolished areas of your life? You can also incentivize customers to post these kinds of TikToks by offering them a discount. How to Add a Link to Your TikTok Bio (and Drive More Clicks), How Does The TikTok Algorithm Work? If you want to build awareness around an upcoming product launch and create excitement around it, giving your customers a sneak peek via TikTok is perfect. Gucci as a pioneer in the fashion industry. Here are ten of my favourite brands that have let their creativity shine on TikTok. Introduce your brand to millions of potential followers with a TikTok video. Introduce Yourself. TikTok and Reels Video Idea for Food and Beverage Brands # 1: Recipes! In return, brands can seamlessly integrate into trending videos across TikTok. 2181 Ideas to introduce your brand Introduce what your business is about. Sharing your origin story through a TikTok video can uniquely highlight your brand's values and goals. Instead, companies can get ideas for content there by learning what's trending. Does this happen to anyone else? #wfh #relatable #corporate #mentalhealthawareness. #weeklyreading #tarotreading # . With over 104K followers hes grown an engaged niche community, who can easily follow his simple hacks: Videos with tips also allow you to position yourself as an expert in your industry. If you appear in your other TikTok videos, such as when you showcase a product or go behind the scenes, your audience will also start seeing the human side of your brand. Creator of basketball handbags, its by willa, used the expectation vs. reality: small business edition trend to showcase products in a fun way, such as comparing what she thought would be her best-seller versus what actually is, a product that started as a good idea but didnt turn so great, and slow-moving products versus the fastest sellers. To share a tip they received from another TikTok user, the owner of For Me Candles created a video that shared what the tip is (offering new customers a discount if they share their order on TikTok and tag the business), while also showing how they implemented this tip, helping others get an idea of how to do so themselves. Share a Unique & Relevant Business Story Sharing a narrative story about your business is a great way to engage with your audience. 10 Easy TikTok Content Ideas to Suit Every Brand. Positive energy and changes are coming, but we have align emotionally. By partnering with an influencer, you can make sure your brand gets seen whenever Gen-Z audiences look for relevant keywords. The apps user base had grown 45% since July 2020 and has seen continued growth since its initial release. Say hi on Instagram! And for good reason. Theres nothing wrong with using your TikTok account to keep customers and followers up to date on whats happening in your company. All you need to do is give them one of your products and the cash they demand, and then they will promote your brand in their next TikTok videos. 1. - Anastasia Cecchetto, Ace Influencers, This is a BETA experience. Preparing the materials you need, write a short script if youre nervous, and, Searching popular hashtags that people are laughing at on TikTok, such as. Here are those SIX video ideas for your next Instagram Reel or TikTok for your food or beverage brand. This week, we're looking at the . Below, members of Forbes Agency Council share effective ideas brands can use to leverage TikTok for search marketing to reach a whole new, and highly engaged, audience. Anyhow, advertising on TikTok is continuously updating, where audiences demand interest with brands before starting with the platform. 11 Best Brands on TikTok The NBA Fenty Beauty Dunkin' Milk Bar Chipotle Gymshark The Washington Post San Diego Zoo Duolingo Crocs Planet Money 1. For maximum brand awareness, consider creating your own challenge. Expertise from Forbes Councils members, operated under license. Learn how to support your own + others mental health by earning your #BeThereCertificate today. And, we totally get it! Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Brands and retailers that can empower customers with thoughtful gift ideas and the best Christmas finds to put under their Christmas trees will inspire trust and boost brand perception. Educational Videos 3. There are a couple of ways you can engage with your customers TikTok videos. American Eagle - #InMyAEJeans. Brands should utilize artificial intelligence to match with TikTok creators based on aesthetics and audience engagement to understand the audience clusters and psychographics that translate brand value organically in short-form content. Create Your Own Challenge. This is a popular trend on TikTok where people make decisions based on likes and viewsnot only is it a nice change of pace for your followers but it also encourages them to engage with your brand. This type of content works because it can be applied to any industry or niche, and you can share your knowledge about a particular subject. Browse just-for-you logo designs and save the ones you love! The app provides a series of effects, filters, and basic editing capabilities so content can get pushed out quickly. To do this, you need to think creatively and come up with TikTok content ideas that have the potential to draw your audience's attention. TikTok brand campaigns are becoming increasingly popular and for good reason. - Vanhishikha Bhargava, Contensify, If your product is in a saturated market such as jewelry, focus on problem-solving characteristics in your copy, such as conflict-free, fair trade, waterproof and so on. Plan, schedule, and auto-publish yourTikTok videosin advance withLater. Just make sure theyre business-appropriate. Opinions expressed are those of the author. People love to see how business owners go the extra mile with orders, so if you include the likes of thank you notes, free items, or unique packaging, your video will resonate more. Create a branded hashtag challenge Just like social media platforms say Instagram or Twitter where hashtags enable search and categorization, TikTok is no different. You can vary between longer TikToks with more tips or short, punchy ones with catchy music and a snippet of advice. Let's go over some high-quality ideas and examples of content you can post on TikTok. Since this is TikTok, even with educational videos, you should also try to keep them entertained at the same time, so have fun with them! Its time to flex your skills and expertise! So nows the perfect time to start developing your TikTok capabilities. The truth is that TikTok is not for everyone and it especially is not for every brand. Make Videos Funny, Memorable, And Catchy. McDonald's Malaysia McDonald's Malaysia is always known for its brilliant trend-riding content on Facebook as well Fenty's TikTok strategy has seen the luxury beauty brand produce unique, often viral content that communicates the brand's values and personality. If your brand is interested in running a giveaway on another platform, check out this blog for everything you need to know about Instagram giveaways! Here's how you can involve them in your brand's next TikTok campaign. Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. Q&As are a great way for your followers to engage with you, and they can inspire new content ideas. You also dont always have to talk about yourself for your audience to get to know you. Branded Hashtag Challenges 2. Tutorials are a great way to gain followers and engagement. If youre after TikTok account ideas, consider positioning your business ahead of competitors bycreating professionaland authoritative TikTok videos that educate your followers. However, you can get creative and do things differently. (+10 Hacks to Go Viral). Spongebob Tomfoolery Dante9k Remix David Snell, ? "The social team gets ideas from our customers, colleagues and from watchingprobably too muchTikTok," says Brian Bosch, Director of Product Marketing at Smartsheet. Teasing a product is a great way to build anticipation for your upcoming projects. In fact, TikTok.com became the most popular domain, replacing Google.com. This option lets you take an existing TikTok video and append your reply to it. All you have to do is put together a video of your daily routine! The possibilities are endless! The best way to start a TikTok video for small-scale entrepreneurs is to present their business. TIP: Storytelling videos dont need to be too complicated. Luxury Brand #3: Fenty Beauty. 1. TikTok is an extremely versatile platform theres a niche for almost everything. Use the TikTok algorithm to drive your brands campaign so audiences get what they want. Use captions and images to get your message across. Kaja Beauty posted three different videos on TikTok and whichever got the most attention determined which of their products they would launch next. Forbes Agency Council members share ideas to help brands leverage TikTok for search marketing. Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love. T ell TikTok users what you do, where you're based, and what your brand is all about. Checking out videos posted by some of the trendiest TikTok users, such as. This article will analyze the best TikTok content ideas to build a strong brand presence. In this blog post, youll find 10 easy TikTok ideas you can use for your brand or business today. Enter your account email below to recieve reset instructions, Enter a new password below to access your account. Bonus: Create stunning designs for TikTok in less than a few minutes with our free online graphics tool! Using a live stream lets you engage deeper and provide more realistic insights into your products. - Ricky Ray Butler, BEN, As they do with YouTube, too many creators focus on the content of the video more than the text description. You can tease your products over several posts ahead of the launch, slowly showing off what makes them special and how they reflect your customers demands, in turn, building demand for them. Watch popular content from the following creators: K A S I E (@its.kasie), dontaecatlett (@dontaecatlett), WatchMeDropship (@watchmedropship), For me (@forme.candles), Sandy Lin (@bysandylin) . For examples of great how-to videos, check out workout instructor@mad_fitor sustainable living guru@therenewablebox. 96% of consumers increased their online video consumption in 2020, and 9 out of 10 viewers said that they wanted to see more videos from brands. Getting your brand's TikTok off the ground will require some work. You can connect with a wide audience by sharing your favorite workout and fitness tips! This will help establish you as a leader in your field of business. Answering questions in the form of a TikTok video is a great way to interact with your audience and create content thats relevant to your followers. When shes not launching new social media campaigns, shes photographing news and events that shape the beautiful city of New Orleans. Choosing whether youll be demonstrating steps with props or simply using music, text, or speech to explain them in your TikTok. #zerowasteswaps #frugal #budget #ecofriendly #kitchenhacks #thingsidontbuyanymore #clothtowels #keurig #frenchpress #masonjars. Then, if you can make your company appears, it can connect. sponsored message. Cosmetics Brand, Adore Money Minks, used the Q&A feature to reply to a customer who wanted to know if they could return lipgloss if they were unsatisfied with it, explaining that, due to sanitary reasons, all sales are final. 12. If you come across a TikTok looking for a product or service that you offer, or a problem that your business can solve, you can use the stitch to inform the original creator as well as other viewers about how your business can help. They can be as straightforward as filming a selfie video to talk about a unique experience. Take Selene from @moongirlreads_ who shares her recommended reads: By sharing books that she believes should be on the NYT bestseller list, Selene intrigues viewers and creates a dialogue around lesser-known books. Here are 10 cool TikTok ideas you can use whenever youve hit a creative roadblock: Ready to level-up your TikTok strategy? "We use Smartsheet to organize video concepts and then decide on our favorites. Share Your Workout Tips Another very popular side of TikTok is fitness. - Dejan Popovic, PopArt Studio, Companies have a tendency to underestimate the power of trending sounds. While its known for its dances challenges, viral videos, and memes, more and more businesses, both big and small, are starting to use the platform and experimenting with TikToks. Great examples of TikTok users who post tutorials include@alexandragaterofficial, an interior designer, and@Getlomi, an at-home composter. When making content, each user has 1 minute to record a video on their phone. If you can fill your TikTok feed with fun videos of you cutting a rug solo or with your friends, you are more than likely to get followers. Brands need to learn how to show different sides of their persona. 12 Most Creative Brands on TikTok These are the brands who are currently smashing it on TikTok: 1 Amazon 558.8k followers 3.6M likes Amazon has a variety of videos that incorporate user-generated content as well as videos to make you laugh or smile. Hashtag challenges are particularly useful for brands because they create advertising opportunities. Here are some ways you can promote your brand through TikTok: Collaborate with TikTok Celebs and Influencers. Try Your Hand at TikTok Original Content. Whether you're just getting started or need some inspiration to get you out of a creative rut, there's a TikTok idea for everyone. A handful of these are Wallaroo clients. If its pertinent to your industry or brand, consider posting#cleaninghacksvideos,#foodtokvideos, or even#organizationvideos to jump on this trend. Explore the latest videos from hashtags: #brandideas, #brands, #brand, #brandingideas, #brandyoutfitideas, #brandtips, #brandlogoideas, #brandes . Watch Lydia Keatings (@lydialoo121) viral video on why TikTok users love seeing the mundane on the platform: TIP: For a good TikTok vlog, mix together short snippets and a trending sound that conveys the emotion you want to bring to the video. Try not to stray too far from what youre about, but dont be afraid to have fun, either. How to Create your Own Custom Audio on TikTok, How to Get Influencers Creating Content for Your TikTok Campaign, TikTok Influencer Platform: Ways to Find TikTok Creators. Of my favourite brands that have let their creativity shine on TikTok, this is a great to. Logo designs and save the ones you love append your reply to it are not sure how we can these... 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